Copywriting & Content Writing
For engineering, manufacturing, software, IT, and professional services businesses
So you think you need a copywriter
I'm guessing you probably didn't wake up this morning with a burning desire to hire a copywriter.
You may not even know or care about what a copywriter does or the difference between copywriting and content writing.
But you do care about the marketing problem that's been hanging around for a while.
Things like:
Your website not generating leads
Your ads and landing pages not converting
Your emails and social posts being largely ignored
Your time and money invested into activities that don't generate a return
Somewhere along the way, you heard a copywriter might be able to help.
And here you are.
What's Your Problem?
Let’s skip the lectures for now.
You don’t need a history of copywriting or an in-depth analysis on the benefits of content marketing.
You’ve got a problem and it's probably one of these.
Click the one that feels uncomfortably familiar and I’ll show you how I help fix it.
Your Website
Your website isn't generating leads
It looks good. You did a rebrand but didn't change the words.
It sits there looking professional enough, but the enquiry form might as well be invisible.
Visitors land, browse for 10 seconds, then vanish without a trace.
Your Content
You start with excellent intentions. Someone creates a content calendar, writes a few social posts, and gets ChatGPT to create some blogs. Most of them are ignored.
Then you run out things to say and it all feels like too much effort.
Posting becomes sporadic, and stops entirely.
Your Advertising
Your email marketing is largely ignored. Your newsletters don't actually contain any news.
Your paid ad campaigns generate more financial benefit for Google or Meta than you.
Your landing pages don't generate any sales or interest in your services or products.
Your DIY
You've got the capacity. You've got intelligent people who can string sentences together.
What you haven't got is confidence that what you're producing is any good.
Or time to learn the difference between copy that sells and copy that just fills up space.
You want to learn how to do all this properly.
Or, perhaps it's something else entirely?
If your problem doesn't quite fix those boxes...
Maybe your issue is more specific.
Have you got a product launch coming up and need someone who can articulate what makes it different?
Or has your brand messaging drifted over the years and now sounds like corporate soup?
Maybe you're rebranding and need a fresh voice. Or you're expanding into a new market and your current copy doesn't land with that audience.
It could just be that you've realised that everything you write sounds stiff and forgettable, and you're not sure why.
Marketing problems rarely arrive in neat categories. They're usually messy, overlapping, and specific to your particular situation.
When it comes to crafting copy there’s no better qualified person than Mr Webster! We work closely together to create marketing strategies, sales funnels and creative content. A huge part of getting the very best results for our clients is the copy we use. It has to be compelling, engaging and persuading, and Richard knows how to craft this kind of content! Copy is often seen as an afterthought and through partnering with Richard I’ve seen what effective copy can do to supercharge businesses ROI. He’s an all-around great chap too!
I met Richard at a local networking event where he stood out in the room. He is incredibly warm and genuine and its hard not to like the man! But it's what he does with words that stood out even further, he makes the boring and ordinary, fun and interesting and he has a way with words that just grabs you! As a result, I instructed Richard to work with me on various projects, he works hard to understand me and the vision we have as a business and will then work his magic creating tone of voice and content which gets across the desired message. A top man with a great talent! If you need any help with your copy book a call!
I approached Richard for his writing skills because, as a previous recruiter, he fully understood my needs, frustrations and requirements as a business. Richard took topical and challenging subjects within the recruitment industry and made them eye catching and attractive to our prospective clients. As someone who has been trained in mundane and repetitive advert writing, it’s a breath of fresh air to have Richard as an extended arm of our business. I cannot recommend W4e enough to launch your business into the wonderful world of creative writing and attracting customers you never knew existed! Thank you so much
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